Digital Marketing

DIGITAL MARKETING

Built on the premise that the work is never really finished.
A service that keeps growing your website and social media in step with how fast things change.

Challenges

The faster things change,
the more attempts you need.

Neither the market nor the way people search waits for you to catch up. The faster things change, the more times you need to test and adjust just to keep pace. Yet at most companies, the way they publish and promote still isn't built to allow for that many attempts.

  1. 01

    It stops on launch day

    Everything moves at full speed until launch — then updates stop. Six months later, what's left is a site that no longer describes the business.

  2. 02

    How you get found has changed

    Sites are still built the way they were when search engines were the only channel. Today people compare options on social media and ask AI to help them decide. The premise has shifted, but the content hasn't caught up.

  3. 03

    You want to fix it, but you can't

    Every small update requires a new quote and a new order, so eventually people stop asking. Once you assume something can't be fixed, you stop noticing what needs fixing.

  4. 04

    Everything falls on one person

    Planning, gathering materials, writing copy, design, internal approval, posting, analysis — all seven steps land on one person juggling this alongside other work, and the moment they get busy, it stops.

Positioning

From being found,
to being cited.

Being found in a search is only the entry point now. People compare options on social media and ask AI to help them decide. What determines whether you stay in the running is whether your own words are among the material the AI draws on to build its answer. And the way that judgment gets made keeps shifting, year by year. We put primary information — content about your business and services that originates from you — on your own site, structure it so AI can read it, and keep it updated. That builds the position of staying the source that gets cited.

Diagram showing the path to becoming a cited source A diagram showing a one-way flow: primary information placed on our own site goes through the process of being written up, structured to be cited, and kept continuously updated, before reaching three surfaces — search results, SNS, and AI answers. It is structured as one piece of primary information branching out to three surfaces. Publish primary info Make it citable Reach 3 surfaces Our Site Built to be cited Write it up Make it citable Keep it updated Search SNS/Social AI Answer Diagram showing the path to becoming a cited source A diagram showing a one-way flow: primary information placed on our own site goes through the process of being written up, structured to be cited, and kept continuously updated, before reaching three surfaces — search results, SNS, and AI answers. It is structured as one piece of primary information branching out to three surfaces. Publish primary info Make it citable Reach 3 surfaces Our Site Built to be cited Write it up Make it citable Keep it updated Search SNS/Social AI Answer

Lineup

Primary information at the centre,
more ways to deliver it.

This business currently consists of two services. At the centre is the website built and operated through our Website Production & Operation service. We gather your business's primary information there and structure it so AI can read it. SNS Short-Video Production extends that centre by adding more ways to deliver it. For both, all we ask of you is to supply materials and review content before it goes live — no day-to-day production work required on your side.

Diagram showing the relationship between Website Production & Operation and SNS Short-Video Production A diagram of an inverted triangle widening upward from a starting point at the bottom apex, which is primary information. The tier directly above the starting point is Website Production & Operation, representing more pages. The tier layered on top of that is SNS Short-Video Production, representing more touchpoints. The upper tier sits on top of the lower one, showing that SNS Short-Video Production is built on Website Production & Operation. Width represents reach, and the dotted top edge — left open rather than closed — shows that there is no ceiling on how far it can reach. Website Management More pages SNS Short-Video Production More touchpoints Core Info Reach keeps expanding Diagram showing the relationship between Website Production & Operation and SNS Short-Video Production A diagram of an inverted triangle widening upward from a starting point at the bottom apex, which is primary information. The tier directly above the starting point is Website Production & Operation, representing more pages. The tier layered on top of that is SNS Short-Video Production, representing more touchpoints. The upper tier sits on top of the lower one, showing that SNS Short-Video Production is built on Website Production & Operation. Width represents reach, and the dotted top edge — left open rather than closed — shows that there is no ceiling on how far it can reach. Website Management More pages SNS Short-Video Production More touchpoints Core Info Reach keeps expanding

WEB Marketing

Website Production & Operation

Hybrid web production, AI and people together

On a monthly subscription, we build corporate sites, landing pages and service sites, then continue operating them after launch. Because this becomes the hub where your primary information gathers, we implement structured data and write in a form AI can read. Launch isn't the finish line — we swap out text and images and add pages as your business changes. We also take care of the server, domain and maintenance, so you don't lose time managing things outside your expertise.

Key Services Included

  • Production of corporate sites, landing pages and service sites
  • Choice from AI-generated design proposals
  • Mobile optimisation, contact forms and posting features
  • Structured data implementation (writing content so AI and search engines can read it)
  • Server, domain and maintenance management
  • Text and image updates
  • Page expansion as your business phase evolves

SNS Marketing

SNS Short-Video Production

Short-video production, without the filming.

We take on everything from clarifying your operating policy to post planning, copywriting, design production, post management and improvement proposals, turning SNS operation built around short videos into a repeatable system. Filming isn't required — we use existing photos, materials and the knowledge already built up inside your company as source material, so there's no shoot scheduling or on-site attendance needed. Showing your face isn't required either: we can work either from photos you provide or from a virtual avatar we create. All we ask of you is to supply materials and review content before it goes live.

Key Services Included

  • Operating Policy Review
  • Post Planning
  • Copywriting
  • Design Production
  • Post Management
  • Improvement Proposals

※ This service is available to companies already on the Standard Plan of our Website Production & Operation service.

Why Virtual Arts?

Speed goes to AI,
judgement stays with people.

What it takes to keep up is the number of times you test and adjust. We use AI specifically to rack up that number. AI handles drafting and organising information; people then choose from it, refine it, and decide whether it's ready to publish. We never hand a brand's look or choice of words over to a machine just for the sake of speed.

  1. 01

    We track the changes for you

    The evolution of AI, shifts in how people search, design trends — we keep following all of it and feed it into our production process. You don't need to keep chasing the technology or the trends yourself.

  2. 02

    We keep it in a state you can fix

    We don't make you go through a new quote and order for every update. A monthly check-in meeting sets the scope of what gets changed, and it's handled within your monthly contract. Whatever you notice, you can simply bring it to the next check-in.

  3. 03

    People decide how it's worded

    A draft straight out of AI isn't yet the language of your business. Does it match the intent of the plan? Does it stay true to the brand image? A person always takes this over, and you get to review it yourself before it goes live.

  4. 04

    We take the tedious work off your hands

    Servers, domains, security — the areas that are tedious but impossible to ignore — we handle all of it for you, so your team can spend their time on their actual job.